As an advanced stage of information technology development, the concept of digitalization is often mentioned, and all walks of life have begun to use digital technology to create more value for themselves and open new market layouts. Generally speaking, digitalization is a comprehensive and systematic reshaping of strategy, architecture, marketing and other levels of various themes of enterprises through the use of the Internet, big data, artificial intelligence, blockchain and other new generation information technologies.

Digital technology is not just a simple word, nor is it simply to solve the problem of cost reduction and efficiency increase for enterprises, but can enable the core force of business breakthrough and brand innovation.
In the past ten years, the total profit of liquor enterprises above the scale has risen sharply. According to the research data of Orient Securities, the liquor industry has maintained a growth rate of more than 10% in the past ten years, and the liquor market will reach 950 billion yuan in 2025. Growth in 2017 and 2022 saw big jumps, with growth approaching 30%. In terms of sales revenue, although there is a phased impact, the overall trend is still upward development, and the liquor industry is a spiraling upward trend. Although the liquor industry is a traditional industry, but the vision is not limited to tradition, under the influence of digital technology, many enterprises have begun to integrate relevant technologies, Guiliang Liquor Group is one of them.

On the basis of traditional culture, Gueliang Wine Group joined the information system, established the relevant data model, and optimized the business process. Such innovative measures, on the one hand, can give full play to the value of data, fully explain the problems and efficiency of different periods with data, and analyze the situation at different stages in real time.
On the other hand, it can also combine traditional production factors with the Internet network, so that the overall business line can be improved, which is not only the performance of the rational allocation of enterprise resources, but also the decision to stand out in the fierce competition environment such as liquor.

As time goes by, decades of precipitation and transformation have made Guiliang Wine Group more and more stable. Marketing and brand remodeling are all part of the innovation of Guiliang Wine Group. The combination of online channels and offline channels has broadened the consumption mode, established the market with officially praised product quality, and made more consumers recognized with high-quality brand influence. The future will bring more possibilities to the market with stronger resilience.