Recently, the new product of soy sauce wine brand "Guiliang Liquor Industry" came on the market, opening the strategic layout of high-end soy sauce flavor Baijiu circuit. There are two new products launched this time, one is "Guiliang Liquor Group Liquor - Big Health Edition", and the other is "Guiliang Liquor Group Liquor - Border and Coastal Defense Edition".

The former is the exclusive joint customization product of the "China National Health Association Big Health Industry Committee", while the latter is the joint customization product of the "National Border Island Ecological Environment Protection Office".



Quality+customization dual drive, creating a high-end and unique brand impression for Guiliang Liquor Industry



In recent years, the overall scale of the Baijiu market has gradually shrunk, but the sales volume has continued to rise. This shows that the overall market scale of Chinese Baijiu is very large, and the future development space is full of opportunities. According to the analysis of market data, although Luzhou flavor liquor currently occupies the main market force, the market demand for sauce flavor liquor is constantly expanding, and Chinese Baijiu's liquor market will usher in the "era of big sauce flavor liquor" in the future.

Guiliang Liquor Industry, as a typical brand of Maotai flavor Baijiu, optimizes traditional marketing with innovative marketing methods, and takes quality and customization as the main driving direction to create two new customized products.

In this new product development, in order to better showcase the characteristics of co branding, the main color tone of the co branding party is used in the packaging color, which also better enhances the overall image unity of the product.



Good ingredients make good wine, originating from the unique quality of the core production area of Chishui River



Guiliang Liquor Industry selects high-quality Renhuai sorghum, which has characteristics such as high amylopectin content, moderate tannin content, and difficulty in gelatinization during brewing. In addition, with the unique water source of Chishui River, the texture is clean and pure. At the same time, it is brewed using ancient techniques to create Guiliang liquor with a strong sauce aroma and a long aftertaste.



With the development of the market, the future trend of sauce wine cannot be underestimated, and the quality of precious grains and high-end customization have also shaped a unique brand direction. In the future, Guiliang Liquor Industry will continue to increase brand promotion and shaping, further expand joint customization, and enhance the overall brand image and visibility.