I. See the identity legitimacy of low alcohol Baijiu < from historical genes/ span>
Chinese Baijiu, as one of the three largest distilled liquors in the world, its identity has never been determined solely by alcohol strength. As early as the Yuan Dynasty, with the introduction of Arab distillation technology, Chinese people began to explore the brewing of high Baijiu, but low alcohol liquor is not a modern product. Archaeological findings show that 99" spring liquor is generally around 15-20 degrees, which is similar to the drinking scene of modern low-grade Baijiu.
197538 ° Zhanggong Liquor marks the beginning of industrial production of low alcohol Baijiu. 1979198912840%50 ℃ occupies < consumer market/ span>90%381573 has long held the first place in high-end Baijiu sales in Tangshan and other markets in Hebei Province. These data prove that low alcohol Baijiu has already become an important part of Chinese Baijiu industry. 99
20-402135 degree version, these products have not been excluded from the category of spirits because of the decrease in the degree of alcohol. The low degree of Chinese Baijiu is essentially a response to the global consumption trend of spirits. 99
The current low degree of Baijiu industry is by no means a simple degree adjustment, but the result of the joint action of consumption upgrading, technology iteration and cultural reconstruction.
Z generation has become the main consumer, and their perception of traditional Baijiu has fundamentally changed. The survey of Wuliangye shows that 20-3519% loves Baijiu, 60%26205000
brewing technology breakthrough : modern low alcohol Baijiu production needs to go through three core processes: degree reduction, turbidity removal and blending. The water used for reducing alcohol content must meet the standard of pure drinking water, and < is used for turbidity removal/ span>-183028157392%523%。
9 International market expansion demand: The biggest obstacle facing the internationalization of Baijiu is the difference in drinking habits. Maotai launches < Strong> in the European market/ strong>3840%10Highball " (Sake <)/ span>+2000
9 III. Baijiu cognitive revolution of young consumers 999
The young generation's attitude towards Baijiu is changing from 99" exclusion "to" reconstruction ". Meituan flash purchase data shows 2025127%9541%
Drinking scene reconstruction: 99" power symbol "is gradually weakening. In Jiuyanqiao Bar Street, Chengdu, 29 ° Wuliangye" fell in love at first sight "and refined beer and fruit wine were sold side by side, becoming a new choice for young people to consume at night. Low alcohol Baijiu is changing from" social networking at the table "to" personal delight ". Tmall data shows that a single bottle of 100-300
