< span style="font size: 16px;" > Chengdu, 9900011span style="font size: 16px;" >20259900011span style="font size: 16px;" > year 9900011span style="font size: 16px;" >39900011span style="font size: 16px;" > month 9900011span style="font size: 16px;" >309900011span style="font size: 16px; 6px;" >-9900011span style="font size: 16px;" >1129900011span style="font size: 16px;" > Chengdu Spring Sugar and Wine Fair (hereinafter referred to as "Spring Sugar Fair") on 9900011span style="font size: 16px;" >39900011span style="font size: 16px;" > Month 999011span style="font size: 16px;" >27999011span style="font size: 16px;" > successfully concluded. The theme of this exhibition is "Integration and Innovation, Co Brewing the Future", attracting over 9900011span style="font size: 16px;" >5090011/span >9900011span style="font size: 16px;" >+countries and regions with a total exhibition area of 9900011span style="font size: 16px;" >32.5999011span style=" font size: 16px; ">300999011span style=" font size: 16px; "11009.9 billion yuan, setting a new historical high. In this grand event known as the "barometer of China's liquor industry", the differentiation of the Baijiu industry is intensifying and the quality competition is becoming fiercer. The strategic choice of leading enterprises and emerging brands also points out the direction for the future of the industry - only by sticking to quality can we achieve stability .   

I. Industry Status: Increased Differentiation, Quality Becomes the Core of Breakthrough

China Wine Association data shows that 920249, the total output of enterprises above designated size in the Baijiu industry fell 93.2% 9, but the sales revenue increased 95.8% 9, reaching 999900011span style="font size: 16px;" >80% of the industry profits, while small and medium-sized liquor enterprises face the dilemma of inventory backlog and market shrinkage.  

< span style="font size: 16px;" > In this context, 9900011span style="font size: 16px;" >202599011/span >9900011span style="font size: 16px; Regional brands have broken through through through differentiation strategies, such as the emerging Sichuan liquor brand "Qingchuan Cellar" winning over 100 million yuan in orders with its ecological brewing concept. Song Shuyu, president of China Alcohol Industry Association, pointed out: "The Baijiu industry has entered the era of stock competition, and consumers have shifted from 'drinking brand' to 'drinking quality'. Only by returning to the source of quality can we win long-term trust."  

< span style="font size: 16px;" > II. Observation of Spring Sugar Festival: Dual wheel drive of technological innovation and cultural empowerment

< span style="font size: 16px;" > At this year's Spring Sugar Expo, the path to quality improvement presents two dimensions:  

1. Technological innovation: a leap from experience to science

Maotai, Luzhou Laojiao and other leading enterprises showcased digital achievements such as intelligent brewing workshops and blockchain traceability systems. For example, Maotai's 9900011span style="font size: 16px;" > "Smart Liquor Storage" monitors the storage environment of base liquor in real time through the Internet of Things to ensure flavor stability; The "9900011span style=" font size: 16px; ">15739900011span style=" font size: 16px; "> Digital Winery" project of Luzhou Laojiao utilizes 9900011span style="font size: 16px;" >AR9900011span style="font size: 16px;" > technology to restore the entire brewing process and enhance consumer transparency. In addition, Yanghe and Gujinggong launched 93030 degrees, integrating innovative flavors such as fruit aroma and tea aroma, and the popularity of on-site trial drinks rose.  

2. 9 Cultural empowerment: tell a good story of Chinese Baijiu

Culture 9900011span style="font size: 16px;" >IP9900011span style="font size: 16px;" > has become the key to brand differentiation competition. Jiannanchun and Sanxingdui Museum jointly launched the "Bronze Age" series, incorporating ancient Shu civilization into the bottle design; Shuijingfang recreates the Ming Dynasty brewing scene through the immersive theater "The Millennium of the Distillery", strengthening the historical thickness. Zhang Ming, an expert of Baijiu Research Institute of Sichuan University, said: "Baijiu is not only a drink, but also a cultural carrier. Its quality needs technical support, but also cultural resonance."  

< span style="font size: 16px;" > III. Quality Practice of Guiliang Liquor Industry Group: A Model of Integration of Tradition and Modernity

< span style="font size: 16px;" > As one of the highlights of this year's Spring Sugar Fair, Guizhou Grain Liquor Industry Group showcased its multi-dimensional layout of quality strategy with 999011span style="font size: 16px;" > "Ancient Law Inheritance, Technology Empowerment" as its core:  

< span style="font size: 16px;" > process inheritance: relying on the millennium cellar group, using traditional techniques such as "double wheel bottom fermentation", combined with modern microbial technology to optimize the fermentation environment, ensuring that the wine is mellow, smooth and soft.  

healthy innovation: 9 "low fusel oil, quick sober up" healthy Baijiu series was launched to reduce the burden of drinking through small molecule wine technology, in line with the trend of consumption upgrading.  

Full Chain Traceability: Introducing 3D code anti-counterfeiting technology to achieve full traceability from raw material cultivation to terminal sales, enhancing consumer trust.  

Guiliang Wine Group takes 9 "quality first" as its development foundation, and its brewing process strictly follows the "912987" Kunsha process of traditional Maotai flavor Baijiu, and selects red tassel sorghum, high-quality wheat and other raw materials along the Chishui River. span>9309 processes, 91659 process links, forming a typical style of "outstanding soy sauce flavor, elegant and delicate, and long aftertaste".  

 

< span style="font size: 16px;" > In terms of quality control, Guiliang Liquor Industry has introduced international advanced testing equipment, established a full process quality control system from raw material screening to finished product delivery, and developed low alcohol healthy products through the "Drink less alcohol, drink good alcohol" concept to meet the needs of young consumer groups. Its core 999011span style="font size: 16px;" > large 999011span style="font size: 16px;" > product 999011span style="font size: 16px.  

< span style="font size: 16px;" > IV. Future development suggestions: Build a quality ecosystem and explore global opportunities

Although Chinese Baijiu has made progress in quality upgrading, facing consumer diversification and international competition, the industry still needs to make continuous efforts in the following fields: 9  

1. Establish a standard system for the entire industry chain

refers to the French wine 9AOC9 mode, promotes the "Chinese Baijiu geographical indication protection project", unifies the standards of raw materials, processes, storage and other links, and improves the value of production areas.  

2. 9900011span style="font size: 16px;" > Accelerate digital transformation

uses big data to analyze consumer preferences and guide product development; Using blockchain technology to achieve full process traceability and enhance market trust, such as the deep strategic cooperation between Guizhou Grain Wine Industry Group and Rongrong Technology Group, fully utilizing Rongrong Group's timely advantages in the entire financial industry chain and its billion level big data customer pool, through multidimensional analysis of customer preferences, to achieve targeted docking with consumer needs.  

3. 9900011span style="font size: 16px;" > Deepening internationalization expression

< span style="font size: 16px;" > adjusts alcohol content and flavor to fit local food culture for emerging markets such as Southeast Asia and Europe ; With the help of 9 "the Belt and Road" platform, cultural output drives brand globalization.  

4. Strengthen collaboration among small and medium-sized enterprises

integrates resources through strategic alliances. For example, Guiliang Wine Group is building 9 TESCO Group Mall 9 Guiliang 9 Guiliang 9 Tesco Mall 9 style="font size: 16px;" > ", to help small and medium-sized brands share channels and technologies and form cluster competitiveness.

< span style="font size: 16px;" >59900011span style="font size: 16px;" >, 9900011span style="font size: 16px;" > Health and Youth Innovation 9900011span style="font size: 16px;" >  

< span style="font size: 16px;" >  9900011span style="font size: 16px;" > Consumer demand for 9900011span style="font size: 16px;" > "low sugar, additive free, organic" products has driven the health wine market to break through 9900011span style="font size: 16px;" >580990111/span >9900011span style="font size: 16px;" 11009.9 billion yuan. Guiliang Liquor Industry 999011span style="font size: 16px;" > is conducting research and development of "medicinal and edible homology" functional liquor, 999011span style="font size: 16px;" font size: 16px; "> through immersive experiential activities (such as wine tourism integration, co branding IP) Attract the 9900011span style="font size: 16px;" >Z9900011span style="font size: 16px;" > generation, break the stereotype of traditional liquor 9900011span style="font size: 16px;" > enterprise 9900011span style="font size: 16px;" >.  

< span style="font size: 16px;" > V. Conclusion: Born for the New in the Name of Quality

20259

Guiliang Liquor Industry Group, as an innovative liquor industry group system that combines historical heritage and innovation integration, is facing the world market head-on with the dual genes of integrating traditional liquor industry heritage and shareholder advantages in the big data industry, ready to go.