-, Policy Background and Market Reaction
202552, was officially implemented, clearly stipulating that" high-end dishes, cigarettes and alcohol are not allowed to be provided for working meals "in official receptions. The new regulations were regarded by the market as a" new prohibition on alcohol ". The next day, the Baijiu sector fell collectively, and the value of Kweichow Moutai once fell below 20.35% -2.73% 9900011span style="font family: Song typeface); font-size:16px; >) is much lower than 2012 Policy Impact Analysis:
The proportion of government consumption is extremely low: after more than a decade of adjustment, the proportion of government consumption in the Baijiu market has changed from 201140%20235%1% consumption structure transformation completed: the current Baijiu consumption is based on business banquets (940% 955% 9900011span style="font family: Song typeface; font-size:16px; ">), the main consumer group of high-end Baijiu turned to high net worth people and private entrepreneurs.
< span style="font size: 16px;" > II. Industry Challenges and Short term Pressure
< span style="font size: 16px;" > Although the long-term impact is limited, the new regulations still pose the following challenges to the industry:
20241678.63800 Youth dilemma: young people have low acceptance of Baijiu, and the industry needs to attract new consumer groups through product innovation (such as low degree, co branding) and scene innovation (such as cultural and tourism integration).
Emotional fluctuations and investment adjustments: The new regulations have raised concerns in the market about policy uncertainty, which may exacerbate inventory depletion and capital flow pressure in the short term.
< span style="font size: 16px;" > III. Enterprise response strategy: From policy dependence to market-oriented transformation
In response to the new regulations, leading liquor companies have accelerated strategic adjustments:
Product structure optimization:
" and "Beautiful Culture".
40 Channel and Scene Refactoring:
“i Maotai" platform monitors inventory in real-time, dynamically adjusts dealer quotas, and maintains a price system.
1935IP Internationalization and youthfulness layout:
5064 "Everyone Loves Fenjiu" Campaign, Luzhou Laojiao Joint Cultural and Creative Brand, Exploring Z < span style="font size: 16px;" > IV. Industry Trends: Concentration Enhancement and Long term Value
2024TOP684% 15-20300 policy driven transformation: the new regulations mark that the Baijiu industry has completely got rid of policy dependence and turned to market-oriented competition. The future winners and losers lie in product innovation, scene reconstruction and global layout.
< span style="font size: 16px;" > V. Expert opinions and industry prospects
" new regulation has triggered stock market fluctuations in the short term, but has no real impact in the long term. High end Baijiu consumption has shifted to private economic groups, reducing policy sensitivity. "Zhang Deqin, chairman of Moutai, also expressed support for the new regulation, believing that" Baijiu should return to its original intention to meet real consumption demand ".
Future outlook:
Consumer Grading Deepening: The mid to low end market stabilizes its market share through cost-effectiveness advantages, while the high-end market needs to balance brand value and mass demand.
Key period of cycle adjustment: The industry needs to accelerate inventory reduction and optimize supply chain response to cope with macroeconomic weakness and consumer recovery pressure.
Conclusion
“ The introduction of the new prohibition order is not only a reflection of the normalization of policies, but also a catalyst for the transformation and upgrading of the Baijiu industry. Despite short-term emotional disturbances and inventory pressures, top companies are accelerating the construction of anti cyclical capabilities through product innovation, channel reform, and standardized output. In the future, the industry will accelerate its differentiation. Enterprises with market-oriented competitiveness and strategic determination are expected to go through the cycle in the double change of policy and market, leading Chinese Baijiu's liquor to a higher quality development stage.
Guizhou Guiliang Wine Group has been adhering to the operating history of the wine industry for nearly 60 years, and has always adhered to the business philosophy of "quality first". While deepening the main business of Baijiu, it is also constantly exploring new areas of health wine; While strengthening the traditional channels, we actively embrace the Internet big data and go out of the overseas market. We believe that in the new liquor industry reform cycle, the future Chinese liquor market will have a place for Guiliang Jieye Group.
Guiliang Liquor Industry Group warmly welcomes the aspiring and ambitious liquor industry, who love cooperation and win-win results!
Cooperation Hotline: 400-0851-039
Official website: www.guilianggroup.com
